Catchy Slogan Tagline

Behind every great design lies a wealth of creative secrets: the unseen journey the artist takes from original idea to final masterpiece. While most design books showcase only the end result, Design Secrets: Advertising immerses readers in the entire creative experience -- exploring fifty innovative national and international advertising design campaigns from concept to completion. Illustrating every stage from initial plans to sketches, computer visuals, interim drawings and final presentations, the book reveals the insights, inspirations, and working methods of an array of talented artists as their designs evolved. From ads for Volkswagen to Budweiser, from Pets.com to Target, author Lisa Hickey explains why and how a unique creative aspect -- whether a winning idea, a catchy song or slogan, or the clever use of special effects -- made each campaign a stand-out success. A rare behind-the-scenes look into the studios -- and minds -- of some of the world's top designers, this book provides an invaluable apprenticeship for anyone who wants to better understand and appreciate the creative process.

Not a typical inspiration book, this collection of slogans challenges readers to develop a more confident and positive attitude when it comes to changing their lives and achieving their goals. At the age of 25, Justin Herald launched Attitude Gear, a multimillion-dollar clothing company, based on these slogans. Fifty of his favorites are included in this compilation, each one accompanied by a brief piece of commentary. "I'm in the business of winning and business is good, If you think you're beaten . . . you are!, and "It's not whether you get knocked down . . . it's whether you get back up are examples of some of his upbeat pronouncements.

Tagline - A tagline is a variant of an advertising slogan typically used in movie marketing, commercials, and websites.

State slogan - A state slogan is a slogan used by an United States of America state or commonwealth. An example would be Kentucky's slogan of "Unbridled Spirit".

Political slogan - A political slogan is a slogan used in a political context.

Bumper-sticker slogan - A bumper-sticker slogan is a pithy phrase that communicates an idea but is short enough to fit on a bumper sticker. Sometimes the term is used in a derogatory fashion to imply that someone's idea is simple-minded, ridgidly ideological, unnuanced, or simply wrong.

catchyslogantagline

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